lørdag den 31. maj 2008

Naked Conversations - god bog om corporate blogging


Jeg har netop vendt den sidste side i "Naked Conversations", en bog om virksomheders blogs. Den er skrevet af Robert Scoble (Microsofts mest berømte blogger; han står bag bloggen "Scobleizer") og Shel Israel, og jeg kan anbefale den til medarbejdere i virksomheder, der overvejer eller er i gang med corporate blogging.

Det er svært ikke at lade sig smitte af forfatternes entusiasme for corporate blogs, og de betegner da også dem selv som "evangelists convinced that all businesses should blog and warning that many businesses that don't blog might perish". Så lad det være sagt med det samme: De to superbloggere bag bogen har et udpræget positivt syn på mediets potentiale.
Bruger man sin kritiske sans under læsningen, gør det dog ingenting. Desuden er bogen i høj grad baseret på cases fra virksomheder, der har erfaringer med blogs, så postulaterne er underbyggede i rimellig grad.

For den medarbejder, der ønsker at overbevise sin ledelse om at afprøve mediets muligheder, er der altså masser af empiri, der beviser værdien. For den virksomhed, der allerede er igang med at blogge, er der masser af tips til at gøre det bedre. Og ikke mindst er der cases om de steder, det er gået helt, helt galt - enten fordi en virksomhed ikke har taget bloggosfæren alvorligt eller fordi den har misforstået mediet.

Det havde været skønt med lidt flere europæiske eksempler, for som forfatterne selv bemærker, så har kulturelle forskelle stor betydning for, hvordan blogs bruges forskellige steder i verden. Ikke desto mindre er der masser af god viden at hente i "Naked Conversations" også for danske virksomheder.

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